ABOUT US
Timeless Floors, One Home at a Time
At In the Groove Hardwood Floors, we don’t just install and refinish floors—we create spaces that stand the test of time. With a commitment to quality, precision, and top-tier customer service, we bring expertise and passion to every project.
Meet the Owner – Ethan Kofoed
Ethan Kofoed, the founder of In the Groove Hardwood Floors, didn’t start his career in flooring—he started in pharmacy. As a pharmacy technician at a compounding pharmacy, he worked in a structured, detail-oriented environment, but something was missing. He wanted to build something tangible, something that would last.
With a lifelong passion for skateboarding and craftsmanship, Ethan found his way into the trades, where he discovered his true calling in hardwood flooring. The creativity, precision, and hands-on nature of the work fit perfectly with his skill set and artistic eye. Now, instead of filling prescriptions, he transforms homes with expertly crafted hardwood floors.
When he’s not working, Ethan enjoys spending time outdoors, hanging out with his family, and relaxing with his dogs. Flooring isn’t just a job for him—it’s an art, a passion, and a way to bring beauty and function into every home.
Our Company & Values – Setting a New Standard
At In the Groove Hardwood Floors, we believe quality should be a given, not a selling point. Our difference lies in howwe do business:
Communication First: No surprises, no missed details—just clear, honest updates from start to finish.
Cutting-Edge Knowledge: We stay ahead of industry trends and use only the best materials to ensure long-lasting results.
Elevating the Industry: We’re not just here to install floors; we’re here to push for better standards, better education, and better experiences for homeowners.
We don’t take shortcuts. We don’t compromise on quality. We deliver floors that are built to last, with craftsmanship you can trust.
Areas We Serve – Bringing Quality Hardwood to Utah & Salt Lake County
Based in Eagle Mountain, Utah, we proudly serve homeowners across Utah County and Salt Lake County. Whether you’re in a newly built home or a decades-old space in need of a refresh, we’re ready to bring high-quality craftsmanship to your floors.
If you’re looking for a team that values transparency, precision, and long-term durability, let’s chat. We’d love to help you bring your flooring vision to life!
Experience That Speaks for Itself
With 10 years of industry experience and over 100 completed projects, we’ve worked on everything from brand-new hardwood installations to historic home restorations. Whether it’s refinishing worn-out floors, installing custom staircases, or repairing water-damaged wood, we’ve done it all.
No two floors are the same, and that’s why we approach every project with a fresh perspective—customizing solutions to fit each home, each client, and each vision.
Client Testimonials
★★★★★
“We have used In the Groove Hardwood Floors twice. On the first occasion, we had hardwood floors removed and replaced. On the second occasion, our fir floors were refinished. I can’t say enough about how positive our experience was. Ethan is personable, reliable, trustworthy and talented. The jobs he did are beautiful. We recommend In the Groove without reservation.
-Jean B.
★★★★★
“Ethan from In the Groove Hardwood Floors was amazing. He responded quickly to questions. He was very knowledgeable in his trade. He showed up when he said he was going to. He is very detail oriented and did an amazing job on sanding and finishing our hickory floors. I will refer him to anyone looking to have their floors done.”
-Carrie P.
★★★★★
Extremely happy with the entire process and final results. Ethan was so helpful with every step and took the time to educate me so I could make the best decision for me. Ethan and Michael were respectful and a true pleasure to work with. Rylin made the scheduling and logistics a breeze. In the Groove provides the level of expertise and service that all businesses should strive to achieve.
-Wade H.
Interested in joining our team?
If you’re skilled in wood flooring craftsmanship and committed to top-tier workmanship, we’d love to hear from you!
We’re looking for dedicated professionals who want to grow with a trusted team serving Utah & Salt Lake County. If you're ready to be part of a company that values expertise, communication, and industry-leading craftsmanship, reach out today to learn more about our career opportunities.
Ready to Transform Your Floors?
Whether you're planning a new hardwood installation, refinishing your existing floors, or restoring a damaged space, our team is here to help. We take pride in delivering high-quality craftsmanship with clear communication every step of the way.